The multinational shoe giant Nike is moving up the politically correct ladder by offering a new product, Air Native N7 shoes, that are marketed specifically to Native Americans and cannot be purchased by others.
In an effort to combat the lingering problems of obesity caused by a sedentary lifestyle amongst many Aboriginals, Nike has produced a design that is ergonomically specific to Native American feet.
It is designed with a larger fit and has a culturally distinct pattern that apparently screams “I’m Native!”
According to Nike, tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.
“Nike is aware of the growing health issues facing Native Americans,” said Sam McCracken, manager of Nike’s Native American Business program. “We are stepping up our commitment … to elevate the issue of Native American health and wellness.”
Nike said it is the first time a shoe has been specifically designed for a certain ethnic group and that proceeds will go towards health programs to raise awareness about the current inactive state of many Native individuals.
Their research included measuring the feet of 200 people from 70 different nations and they found that Natives have a taller, wider foot than the average American. The average Amerindian foot is three width sizes larger than those of the general population.
The company anticipates selling at least 10,000 pairs and raising $200,000 for tribal programs. The shoes will be selling for $42.80 US.