If at first you don’t succeed, try, try again. Once again, Hydro-Quebec is trying to sell power to the U.S. after it got a black eye the last time when it ran into opposition from the Crees and environmentalists.

The U.S. and Quebec have both started deregulating their energy markets, which means companies from the outside can come in to sell power. Quebec will allow U.S. companies to sell here, in exchange for being granted the same right to sell south of the border.

Hydro-Quebec has entered a partnership with Trigen Corp. of New York, which serves more than 1,500 large energy customers at 13 locations in the U.S. Together, they aim to sign up large energy customers in the six New England states and upstate New York.

Feeding the U.S. market was Hydro-Quebec’s main justification for wanting to build the Great Whale project.