Eeyou Istchee Tourism, Tourisme Baie-James and the Cree Outfitting and Tourism Association unveiled a new brand image for the region. Launched at the Aanischaaukamikw Cree Cultural Centre April 8, the new marketing campaign is placing the spotlight on Cree heritage and the region’s vast tract of wilderness in hopes of attracting more tourists.

Branding the region Eeyou Istchee Baie-James, the new logo features the slogan, “Escape Like Never Before.” The brand is aimed at bringing people from around the world to enjoy the rich cultural heritage of the Cree along with the area’s many opportunities for outdoor activities. The promotional video highlights numerous activities that can be done in the region, like wind skiing, canoeing, hunting, fishing and snowmobiling.

The three agencies behind this brand are encouraging businesses to start using the new branding when dealing with tourists.

For more info: